LinkedIn is for more than just networking or keeping up with business contacts, it’s also the ultimate resource for industry news, advice and a great way to land new clients. By becoming an active member of a LinkedIn group you can help to increase awareness of your business and build credibility in your field, a win-win for any business owner. Posting interesting content, responding to questions and offering insight into industry trends are just a few things you can do to make LinkedIn work harder for you.
On Startups is one of the largest groups on LinkedIn geared towards entrepreneurs, with over 500,000 members and new content posted all the time this is a great resource for any entrepreneur looking to start, grow, fund, scale, manage or market a startup company. You’ll find a lot of great content being posted by moderators and members, but don’t skip over the comments you’ll find a lot of great advice there.
You haven’t heard one of the many TED Talks that are available online, you are doing yourself a great disservice. TED Talks are engaging, funny and informative. The quick 30 minute videos are a great to learn about what’s going on in the world of technology, entertainment and design and are the perfect way to get through your morning commute. Due to it’s nature not every post will be business related, but with a community of over 600,000 members there’s bound to be something relevant and interesting for you every day.
If you follow LiftForward on Twitter, Facebook or LinkedIn you’d know that we love the content, articles and studies published by the Harvard Business Review. With HBR you can find engaging articles that discuss best practices, new business insights and trends in management, marketing and hiring. It's the place to go to for new and alternative ways of thinking about your business.
4. Social Media Marketing
In today’s world of hyper connectivity it’s hard to own a business without a social media account of one kind or another, but how to keep up with all the best practices, trends and updates? With over 1 Million members this is one of the most active groups on LinkedIn and the most active social media marketing group on LinkedIn by far. New content is posted all the time and will keep you up to date on all things Facebook, Twitter, LinkedIn and more.
5. Small Biz Forum
Small Biz Forum is a great resource for the small business community to “share resources and help each other improve their businesses.” At just over 10,000 members it’s big enough that there’s always new content and conversations you can join but small enough that you can start to build a rapport with some of the members by sharing new content and commenting on other’s posts.
If the above groups aren't what you're looking for, here are a few tips for finding the right LinkedIn group for you.
Decide what kind of group you want to join.
Are you looking to establish your credentials as an industry leader, learn more about your field or maybe keep up to date on social media best practices, your answer to this question will help you determine what kinds of groups you should be joining.
Search and then search some more.
Think about what you’re looking for and play with different keyword options in the LinkedIn groups directory page. A search for “marketing” will result in thousands of results, while small business marketing will result in the much more manageable 1,000 results. You’ll need to go through the results to find the right group for you, thankfully there’s filter tools available to make it easier.
Look at your connections.
Another great way to find groups on LinkedIn is to see what groups your connections are a part of. Go to the LinkedIn profile of a colleague, friend or mentor and take a look at what groups they're a part of. There’s a good chance a few of them are related to your business.
For more small business information, or to learn how LiftForward can help your business contact us today!