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welcome


Reimagine Ownership

We don’t buy things anymore, we subscribe. LiftForward lets you turn one-time customers into lifetime fans. That is the future of creating lasting value for your business. That’s innovation.

Microsoft chose LiftForward's Hardware-as-a-Service platform to power the Surface Plus for Business program.

Learn more

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welcome


Reimagine Ownership

We don’t buy things anymore, we subscribe. LiftForward lets you turn one-time customers into lifetime fans. That is the future of creating lasting value for your business. That’s innovation.

Microsoft chose LiftForward's Hardware-as-a-Service platform to power the Surface Plus for Business program.

Learn more

 

LiftForward partners with leading manufacturers to offer the world's best products as subscription services.

 

Platform Features

 
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Ecommerce Platform

Offering your products as a service should be simple. With LiftForward, we create a unified platform and digital experience that seamlessly matches your brand to launch your Membership program with ease.

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Membership Services

Never worry about service and support again. Once subscribed, the LiftForward team handles everything from monthly billing to any technological support needs you might encounter..

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Risk Free Financing

LiftForward pays you up front, and your customers continue to pay over time. We’re focused on reducing the friction caused by the distribution and resale processes, subsequently giving your customers a faster way to obtain the products they need..

 

 
Surface as a Service and the Membership should help Microsoft sell more Surfaces in the quarters ahead, as businesses can purchase more hardware while spending less money upfront
— The Motley Fool
 
I’ve been dying to get into VR. Wouldn’t it be great if Vive was available as a subscription?
— Everyone
 
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Eliminate Buyer’s Remorse

LiftForward provides more than hardware subscriptions. It provides freedom — freedom for your customers to continuously upgrade to the latest & greatest in technology and freedom for your team to innovate and focus on growing your business through product innovation and world class experiences. This turns buyer’s remorse to a thing of the past.

main


Eliminate Buyer’s Remorse

LiftForward provides more than hardware subscriptions. It provides freedom — freedom for your customers to continuously upgrade to the latest & greatest in technology and freedom for your team to innovate and focus on growing your business through product innovation and world class experiences. This turns buyer’s remorse to a thing of the past.

Membership programs for businesses and their employees.

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Member Benefits:

- Access to the best products upon release

- Affordable monthly payments that eliminate costly upfront investments

- A dedicated support team that assists in upgrades, technical support, and data wiping

 
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why


Why Hardware-as-a-Service?

“There’s a secular movement that’s happening...more to an annuity relationship as well as a subscription relationship. These are the long-term relationships we want to have with all customers”

–Satya Nadella

CEO, Microsoft

why


Why Hardware-as-a-Service?

“There’s a secular movement that’s happening...more to an annuity relationship as well as a subscription relationship. These are the long-term relationships we want to have with all customers”

–Satya Nadella

CEO, Microsoft

Launch a Hardware-as-a-Service program for your product