LiftForward, Inc. Announces: Microsoft expands Surface Membership into Surface Plus for Business

LiftForward, the leading Hardware as a Service platform provider, announced today that its partnership with Microsoft has expanded.  The former subscription program Surface Membership has been rebranded to Surface Plus for Business and will be available to businesses across the US.  With Surface Plus for Business, customers will always have the latest technology as there is an upgrade feature to the newest models upon their release.  With Surface Plus, businesses, schools and government entities receive the device, warranty, support, training, and software all for one low monthly price. Customers can purchase Surface Plus for Business by visiting any of Microsoft’s physical stores in US or online.      

From a recent survey, business customers cited the bundle of goods and services for a low monthly price combined with the ability to upgrade without worrying about disposing of the devices as the key drivers to their satisfaction with the program.  In fact, over 83% of the participants in the survey plan to upgrade when a new device is released or continue in the program at the end of the term.  The program attracts businesses from a broad spectrum of industries and companies ranging in size from small businesses to public companies to government entities.  More details can be found at  
Since the introduction of the subscription program, the lifetime value of Microsoft Surface consumers has increased substantially and the average order size is 3 times greater than outright purchases.  Jeffrey Rogers, CEO of LiftForward, said, "Millennials have spoken and they would rather not own assets that previous generations considered personal items.   The trend is clear; LiftForward exists to help manufacturers introduce subscription products to their customers.”

Sasha Surman