It takes a lot to make it in NYC — but the city is full of opportunities if you’re ready to seize them. We spoke to seven entrepreneurs about building a business from the ground up in the Big Apple. Here’s what they told us.

On empowerment:

“A good entrepreneur needs to empower its senior managers to step up and make decisions, including hiring and staffing of resources. I do what I can to hire the best people in the country and get out of the way.”

—Jeffrey S. Rogers, 46, president and CEO of LiftForward, a marketplace loan platform which provides loans to small businesses

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