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The Future of Ownership

We don’t buy things anymore, we subscribe. LiftForward's enterprise hardware-as-a-service platform helps device manufacturers and resellers turn one-time customers into lifetime fans.



The way people buy has changed.

The world’s most innovative companies are reinventing themselves – away from products.


What's the common thread?

They understand that relationships are more valuable than transactions.


Membership is Forever.

Switching from transactional device sales to subscription service IS better for OEM's and their Customers.

LiftForward-Membership-vs-Lease-October-2017 copy.jpg

That's why we built LiftForward.

An Enterprise Hardware-as-a-Service Platform

"Surface Plus for Business is ownership, re-imagined"

Liz Hamren / CVP, Microsoft Devices Marketing

See how Microsoft partnered with LiftForward to launch the Surface Plus for Business program.


Launch a Membership Program for your product